Retail Innovation and Technology
Elevating the Cafe Experience
Every day we witness how the Power of Food helps boost physical and emotional health not only for our patients, but also for our hospital staff and guests. Our programs are flexible, and we work with you to ensure we share your vision. We use proven retail strategies to improve caregiver satisfaction, including inviting and relaxing environments, on-trend local favorite dishes, modern station graphics and decor, and year-round marketing support.
Marketing and Engagement
There will always be some excitement cooking in the cafe. Guests are treated to a year-round calendar of special events and promotions as your director of FNS customizes the promotional calendar from more than 90 professionally designed campaigns in nine categories.
Cafe guests will enjoy more than menus and food quality that they’d expect from area retail restaurants. They’ll also be treated to a year-round calendar of special events, menu-based promotions and monthly food festivals built around the season’s freshest harvests. These ongoing product promotions as well as seasonal and special promotions highlight the wide variety of dining products and offerings available for patients.
Your Morrison Healthcare field marketing team will weave in customized retail programming based upon a yearly calendar of promotions, including wellness, limited-time offers and monthly specials. The field marketing team will continue building upon our extensive knowledge of the patients, families and guests utilizing your dining venues, including their lifestyles, routines and priorities within and beyond the food and service categories.
Your team uses MyCompass monthly to:
- Access materials for at least three promotions scheduled for the coming month
- Access and run seasonal and optional promotions
- Ensure timely ordering of promotion-related products and materials
- Ensure timely production and placement of marketing materials
The new promotions are coordinated with those being done by other Compass Group sectors. By doing this, we take advantage of volume purchasing and distribution.
Benefit Summary
- Increased guest satisfaction and retention
- Increased participation and sales
- Increased productivity by keeping guests on-site
- Improved employee morale
Additionally, our managers will consistently conduct On-site Insights, our proprietary focus group methodology, with the primary objective being to assess guest preferences, surface opportunities and gain an understanding of priorities and habits as they relate to the local dining experience. This process enables us to validate the demographics and profiles of our customers/potential customers. On-site Insights sessions can be conducted at regular intervals and/or scheduled based on specific topics, such as new concepts, new menu items, technology solutions and service styles.
Technology
Morrison Healthcare is committed to identifying, developing and deploying innovative solutions that will help transform all aspects of the retail experience. With our collection of proprietary technology solutions as well as our strategic partnerships, flexibility and efficiency, Morrison Healthcare is able to deliver best-in-class optimal performance and exceptional results.
InstaEat offers value through digital convenience by providing intuitive web and mobile ordering in the hospital. Guests can browse menus, customize their meals, quickly reorder their favorites without having to rebuild personalized items, and receive customer support or provide feedback right in the app. InstaEat’s mobile and desktop options offer greater flexibility with multichannel ordering.
The Exchange is an unmanned retail space where individuals can purchase food and beverages. Custom-fit to accommodate an existing space and packed with enticing options to keep guests happy and healthy, The Exchange is the perfect addition to waiting room areas and doctors’ lounges. The Exchange features refrigerated cases that house fresh grab-and-go options such as salads, sandwiches, beverages, frozen treats and other perishable snacks. Specialty coffees are also popular choices to offer in the space. The Exchange is managed and stocked regularly by the food and beverage operator.
Automated Foodservice
Just Baked is offering a turnkey, lucrative automated food business throughout the state of Florida. With today’s preference for contactless experiences, Morrison has developed some outstanding options to satisfy your guests. Just Baked delivers artisan pastries, flatbread pizzas and more from a multifunction oven for a “baked-to-order” result.
This is an exciting revenue-generating machine that requires minimal labor with ready-to-load products delivered frozen. Some items include giant cinnamon rolls, White Castle cheeseburger sliders, bao buns, breakfast sandwiches, calzones, potstickers and more incredibly delicious options.
Case Studies
As we are all aware, healthcare is a multifaceted, ever-evolving industry. To remain relevant, we must adapt to change in the marketplace while retaining our longstanding vision and values. Compass One Healthcare is equally proud of the strides we continue to make in the industry and our significance as a respected, experienced food and hospitality provider.
